Applied Semiotic Tools For The Indian Cultural Context

The chapters are divided into four parts under relevant themes – Performative Cultures; Notions of Space and Geography; Digital Futures and Discourses of Identity, Modernity and Nationalism. 

This book has been authored by Seema Khanwalkar, Adj. Prof. Faculty of Design (FD). She teaches semiotics, anthropology, and semantics, and expands her interests in understanding the impact of digital cultures. She is also a visiting faculty at the Indian Institute of Management Ahmedabad (IIMA) where for the past eight years she has consistently imparted the values of semiotics in understanding brand communications.