DJI LUMA — Portable Projector

DJI LUMA completes the creative journey by transforming captured data into a shared visual experience. While DJI has mastered the art of capturing via drones and professional cameras, this product acts as the missing piece that showcases
art. Inspired by the word illuminate, it expands the brand from a company that records the world to one that projects it.

The design’s sleek, tapered form mirrors a light beam’s trajectory. Clad in signature grey with tactile accents, the interface draws on DJI’s proven ergonomic language, ensuring intuitive use. At its heart is a dynamic rotating head for seamless projection across walls or ceilings. For added durability, the head automatically snaps to a "zero" position when idle, shielding the lens within the
body.

By integrating a refined form, DJI LUMA turns individual captures into collective moments, ensuring every story recorded is always brought to light.

The design approach for DJI LUMA centers on evolving the brand’s visual identity from capturing data to projecting experiences through a sophisticated, form-driven lens. The project prioritizes a sculptural outer shell that mirrors the trajectory of a light beam, utilizing a tapered silhouette to give the device a sense of inherent motion and purpose.

By leveraging DJI’s established ergonomic language characterized by signature greys and tactile orange accents the form ensures a seamless transition for existing users into this new product category. This focus on the external housing ensures that the high-tech internals are grounded in a user-friendly, intuitive interface.

A defining element of the approach is the dynamic rotating head, which provides versatile projection angles while maintaining a compact profile. When inactive, the shell’s "zero-position" logic
automatically shields the optics within the body. This ensures the device is not only a functional hero product but also a durable
piece of hardware built for the professional ecosystem.

The project outcome is a refined hero product that successfully transitions DJI from a capture-centric brand to an end-to-end creative ecosystem. By delivering a sophisticated hardware solution, DJI LUMA bridges the gap between digital data and
physical exhibition. The final form factor proves that high-performance projection technology can be housed in a compact, ergonomic shell that maintains the rugged professional standards the brand is known for.

Beyond the physical object, the outcome establishes a new "language of light" for the company. The integration of the
dynamic rotating head and the protective "zero-position" housing creates a durable, intuitive tool that invites users to share their work in any environment. Ultimately, DJI LUMA transforms isolated captures into immersive collective experiences, completing the creator's journey.

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